IMEIgsx Tech Desk
Senior Analyst
The Resurgence of Traditional Calls Amid Messaging App Decline
As restrictions hit messaging apps in Russia, traditional phone calls are seeing a dramatic resurgence, signaling a shift in communication trends.
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The Shift Back to Traditional Calls
Recent findings from "MTS Link" reveal a significant increase in the use of traditional mobile calls in Russia, with a sixfold rise attributed to restrictions on popular messaging apps like WhatsApp and Telegram. The survey indicates that 96% of those polled still rely on conventional calls, and 72% use them daily. Traditional calls remain particularly popular during train travel, with 98% of passengers opting for them.
Technical Glossary
Messaging Apps: Still Essential but Declining
While internet-based calls are still popular, the stats reveal a retreat. Sixty-three percent of respondents use audio calls over the internet, and 56% engage in video calls. Group audio and video calls have smaller shares, with 17% and 19% of participants using these features, respectively. Max and Telegram lead the pack, with weekly usage rates of 34% and 31%. In contrast, "ВКонтакте" and WhatsApp have seen a drop in popularity.
User Preferences in Communication Platforms
When selecting a platform, users prioritize convenience, popularity among peers, data saving, and communication quality. Telegram is favored for its wide adoption and reputation as a secure messenger. Max is appreciated for its performance under weak internet conditions but suffers in user-friendliness and feature richness compared to its competitors. For an in-depth look into the security of messaging apps, see our article on VPN Challenges in Russia: Marketplace Impact.
The Rise of Group Call Services
Platforms like Zoom, Discord, and "Яндекс Телемост" are gaining traction due to their extended capabilities, while "ВКонтакте" is preferred for its simplicity and unique features like masks and filters. Despite the varied landscape, 82% of users express satisfaction with their chosen platforms, with Discord users showing the highest satisfaction and Max and WhatsApp users the least.
| Platform | Weekly Usage | User Satisfaction |
|---|---|---|
| Max | 34% | Low |
| Telegram | 31% | High |
| Discord | N/A | Highest |
FAQ
Why are traditional calls increasing in popularity?
Traditional calls are becoming more popular due to restrictions on messaging apps and are favored for their reliability and ease of use.
Which platforms are leading in group call services?
Discord, Zoom, and "Яндекс Телемост" are leading due to their rich features and ease of use, surpassing simpler platforms like "ВКонтакте".
How do users choose their preferred communication platform?
Users prioritize ease of use, popularity, data efficiency, and connection quality when choosing a communication platform.
For more insights on the evolution of mobile technology, explore our detailed articles such as iPhone Ultra Foldable Set for September 2026 Debut and iPhone Beyond Borders: Radical Design Leaks.